Staff
Kira Zavala, IOM, ACE
President & CEO
Kira Zavala serves as President & CEO of the Roseburg Area Chamber of Commerce, bringing extensive Chamber leadership experience, a strong commitment to business advocacy, and a passion for helping communities grow with purpose.
With a background in membership development, strategic programming, community engagement, leadership development, and organizational transformation, Kira is focused on strengthening the Chamber’s role as a trusted convener, champion, and resource for businesses throughout Roseburg and Douglas County.
Kira holds the Institute for Organization Management designation through the U.S. Chamber of Commerce Foundation and is an Accredited Chamber Executive. She has served in Chamber leadership at the local, state, and regional levels and is known for her forward-thinking approach to Chamber work, member engagement, and community impact.
As the author of The Chamber Clarity Agenda, Kira brings a deep understanding of the Chamber industry and a passion for helping Chambers modernize, clarify their purpose, and create meaningful value for the businesses and communities they serve.
At the Roseburg Area Chamber, Kira is leading a renewed vision centered on connection, promotion, development, and advocacy. Her work includes modernizing Chamber systems, expanding member benefits, enhancing business visibility, strengthening leadership programs, and creating new opportunities for businesses, nonprofits, entrepreneurs, and community leaders to engage.
Kira believes Chambers of Commerce are most effective when they listen deeply, lead boldly, and create meaningful opportunities for businesses and communities to thrive together.
Laura-Ashley Mora
Office Manager & Executive Assistant
Laura-Ashley Mora serves as Office Manager & Executive Assistant for the Roseburg Area Chamber of Commerce, bringing nearly 20 years of management and leadership experience, along with a strong background in customer service, operations, team development, and administrative support.
With a background in retail leadership, organizational operations, employee development, scheduling, customer relations, and multi-location management, Laura-Ashley brings a strong commitment to service, organization, and creating positive experiences for the people and teams she supports.
Laura-Ashley began her management career in 2007 and has held leadership roles overseeing large teams and supporting operations across multiple locations. Throughout her career, she has developed a reputation for building strong relationships, supporting team success, managing competing priorities, and helping organizations operate efficiently and effectively.
At the Roseburg Area Chamber, Laura-Ashley works closely with the President & CEO to support the Chamber’s day-to-day operations, organizational priorities, programs, events, and administrative functions. She also plays an important role in creating a welcoming experience for Chamber members and helping connect businesses and organizations with Chamber resources and opportunities.
After many years in retail leadership and operations, Laura-Ashley is excited to bring her experience into the Chamber industry and continue building relationships throughout Roseburg and Douglas County. Her work supports the Chamber’s broader mission of connecting, promoting, developing, and advocating for the businesses and organizations it serves.
Laura-Ashley believes strong organizations are built through service, connection, teamwork, and creating an environment where people feel welcomed, valued, and supported.