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The Heart of the Umpqua Valley

Known for its rolling vineyards, world-class fishing on the North Umpqua, and the gentle bend of the South Umpqua River, Roseburg is the largest community between Eugene and Medford along the I-5 corridor, and the defining hub for timber, commerce, healthcare, and culture in Oregon's Land of Umpqua.

Roseburg at a Glance
A quick snapshot of life in the Umpqua Valley.
23,861
City Population
110,400
County Population
$350K
Median Home Value
~15 min
Average Commute
0%
State Sales Tax
1851
Founded
Why Roseburg
A working river town that grew into a regional capital.
The city has been the seat of Douglas County since 1854, and what began as a wayside settlement at the confluence of Deer Creek and the South Umpqua has grown into the region's defining hub. Aaron Rose, the pioneer for whom the city is named, arrived in 1851 and laid out a town that would soon thrive on the strength of farming, ranching, and the immense richness of the surrounding forests.
The arrival of the Oregon & California Railroad in 1872 connected Roseburg to markets up and down the coast, transforming a small trading post into a regional capital for the timber industry. Today, that heritage is honored alongside an evolving identity. Roseburg is home to Roseburg Forest Products, the VA Roseburg Healthcare System, Umpqua Community College, and a wine country that helped launch Oregon's modern viticulture movement. The past and the future share the same valley.
"The heart of a community is its people, and the heart of Roseburg has always beat strong along the banks of the Umpqua."
Explore the Valley
Nature, culture, and recreation woven into daily life.
State & National Treasures
Roseburg sits within a two-hour drive of Crater Lake National Park, the Oregon Caves, and the Umpqua National Forest. Closer to home, Susan Creek Falls, Toketee Falls, and the 272-foot Watson Falls are among more than a dozen cascades along the North Umpqua Scenic Byway. The Wildlife Safari in nearby Winston is a 600-acre drive-through animal park.
Arts, Culture & Wine
The Umpqua Valley is one of Oregon's pioneering wine regions, with more than 30 wineries producing 50-plus varietals, from the state's first Pinot Noir at HillCrest Vineyard to award-winning Tempranillos at Abacela. The Music on the Halfshell concert series, Movies in the Park, historic murals, and a walkable downtown celebrate Roseburg's creative present.
Sports & Recreation
The Umpqua River offers world-class fly fishing for steelhead and salmon, whitewater rafting, and miles of paddling. Stewart Park, Roseburg's 236-acre crown jewel, has a golf course, tennis courts, ball fields, an inclusive playground, and a butterfly garden. Crater Lake skiing, Diamond Lake snowmobiling, and the Pacific Crest Trail are all within easy reach.
Average Climate
Four mild seasons in a valley framed by two mountain ranges.
Summer
87° / 52°
High / Low
Fall
66° / 40°
High / Low
Winter
49° / 33°
High / Low
Spring
65° / 38°
High / Low
Source: NOAA National Centers for Environmental Information
People & Demographics
Large enough for strong services, small enough to know your neighbors.
Age
19%59%22%
Under 18
18–64
65 and over
Education (Adults 25+)
9%66%25%
No diploma
High school or some college
Bachelor's or higher
Source: U.S. Census Bureau ACS 5-Year Estimates & Portland State Population Research Center, 2024
Housing
A relatively low cost of living in the Pacific Northwest.
$350K
Median Home Value
$53,918
Median Household Income
$950–1,750
Avg. Monthly Rent
9,860
Total Households
54% / 46%
Own vs. Rent
2.3
Avg. Household Size
Source: U.S. Census Bureau ACS 2024; Zillow Home Value Index; Data USA
Economy & Industry
Employment by industry across Douglas County.
Health Care & Social Assistance21%
Retail Trade15%
Manufacturing (Wood Products)13%
Government & Public Admin.12%
Leisure & Hospitality11%
Education Services9%
Professional & Business Services8%
Construction6%
Other Industries5%
Source: Oregon Employment Department, Douglas County, 2024
Taxes & travel impact.
$210M
Direct Travel Spend
2,180
Travel Industry Jobs
30+
Valley Wineries
0.93%
Property Tax Rate
Oregon has no state sales tax, and the effective property tax rate of roughly 0.93% sits modestly below the national average of 1.07%. Roseburg levies a 9.5% transient lodging tax on hotels and short-term rentals, with revenue supporting tourism promotion and municipal services. Douglas County tourism generated more than $200 million in direct travel spending in 2023.
Source: Dean Runyan Associates Oregon Travel Impacts 2023; Umpqua Valley Winegrowers Association
Getting Here
Interstate 5 runs directly through Roseburg.
Portland
175 mi N
Eugene
70 mi N
Grants Pass
68 mi S
Medford
95 mi S
Interstate 5, the primary West Coast transit corridor, passes directly through Roseburg, making the city an efficient distribution point for the Pacific Northwest. The Roseburg Regional Airport (RBG) handles general aviation, while commercial passenger service is available at Eugene Airport (EUG) just over an hour north and Rogue Valley International–Medford Airport (MFR) just over an hour south. Greyhound and Amtrak Thruway Motorcoach connect Roseburg to Portland, Eugene, and the California coast, and Umpqua Public Transit operates regional and city bus routes throughout Douglas County.
Civic Amenities
Strong services for a community of every age.
2
Regional Hospitals
2
Higher Education
15
Public Schools
11
City Parks
Roseburg is served by Mercy Medical Center and the VA Roseburg Healthcare System, with Umpqua Community College and a Roseburg branch of George Fox University providing higher-education access. The Douglas County Library System operates eleven branches throughout the county, and the City of Roseburg maintains a full slate of police, fire, parks, and recreation services.
Setting Up Your Home
Utility and service providers for new residents.
Electricity
Pacific Power & Light888-221-7070
Douglas Electric Co-op541-673-6616
Natural Gas
Avista Utilities800-227-9187
Water
City of Roseburg Water541-492-6710
Umpqua Basin Water Assn.541-673-7117
Roberts Creek Water Dist.541-679-7503
Sewer & Sanitation
Roseburg Urban Sanitary541-672-1551
Roseburg Disposal541-673-6515
Douglas County Landfill541-440-4267
Telephone & Internet
Charter Spectrum855-243-8892
CenturyLink800-244-1111
Ziply Fiber866-699-4759
Hunter Communications541-772-9282
City Services
Roseburg City Hall541-492-6700
Police Department541-492-6760
Fire Department541-492-6770
Parks & Recreation541-492-6730
Public Works541-492-6750
Healthcare & Post
Mercy Medical Center541-673-0611
VA Roseburg Healthcare541-440-1000
Roseburg Post Office800-275-8777
Source: City of Roseburg New Residents Guide. Numbers reflect customer-service lines; verify with provider before publishing.
Roseburg Facts
A few things that make this valley one of a kind.
What's in a Name
Roseburg is named for Aaron Rose, a pioneer who settled at the confluence of Deer Creek and the South Umpqua River in 1851 and donated land for the original townsite. The name was officially adopted in 1857.
Timber Capital
By 1947, the number of sawmills in the Roseburg area had grown from 37 to 278 in just eight years, earning the city the nickname "Timber Capital of the Nation" in the post-war boom.
Oregon's First Pinot
HillCrest Vineyard, founded in 1961 just outside Roseburg, is recognized as the first commercial winery in modern Oregon and produced the state's first Pinot Noir, predating the Willamette Valley wine scene.
A Confluence City
Roseburg sits where Deer Creek meets the South Umpqua River, in a valley framed by the Cascade Range to the east and the Coast Range to the west, giving the city its mix of mild climate and outdoor access.
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Explore the Roseburg Area
Communities of Douglas County
Roseburg anchors a valley full of distinct communities, each with its own character, history, and kind of beauty. Beyond the city, the wider Roseburg area stretches along Interstate 5 and into the hills and coast of Douglas County. Here's a look at the places that share this corner of Oregon, following the interstate from north to south.*
Zoom and pan the map to explore Roseburg and the surrounding communities of Douglas County.
Along the I-5 Corridor
The communities strung along the interstate through the Umpqua Valley.
Rice Hill
North county · along I-5
Known for · The classic Oregon rest stop

Perched at the northern edge of the county where I-5 crests the hills, Rice Hill has welcomed travelers for generations. It is a small, unincorporated community best known as a beloved stop for a scoop of ice cream on a summer drive, a little landmark that locals and road-trippers alike have loved for decades. Rolling oak-covered hills and open valley views make this the first taste of the Umpqua for anyone arriving from the north.

Oakland
~15 miles north of Roseburg · along I-5
Known for · Historic charm

One of the oldest incorporated towns in the county, Oakland is a place where the past is beautifully preserved. Its brick-and-storefront downtown is one of Oregon's designated historic districts, lined with antique shops, a local museum, and a small-town warmth that feels like stepping back in time. Surrounded by rolling farmland and quiet country roads, Oakland offers a slower pace and a strong sense of heritage just minutes off the interstate.

Visit the City of Oakland website
Sutherlin
~12 miles north of Roseburg · pop. approx. 8,200*
Known for · Lakes, orchards, and easy living

Once an orchard town, Sutherlin has grown into one of the valley's most welcoming communities while keeping its friendly, small-town feel. Cooper Creek Reservoir sits right at the edge of town, offering fishing, boating, and quiet mornings on the water, and the surrounding hills glow gold in late summer. With a walkable downtown, community events, and room to grow, Sutherlin has become a favorite for families and newcomers looking for space and connection.

~8,600
Population
~$51,000
Median Household Income
Approximate; U.S. Census Bureau. See note below.*
Visit the City of Sutherlin website
Winston
~10 miles southwest of Roseburg · pop. approx. 5,500*
Known for · Wildlife Safari

Tucked into the hills southwest of Roseburg along the South Umpqua, Winston is best known as the home of Wildlife Safari, a 600-acre drive-through animal park where lions, cheetahs, and elephants roam against a backdrop of oak savanna. Beyond the safari, Winston offers riverside parks, an easygoing pace, and a tight-knit community that punches well above its size in local pride.

~5,700
Population
~$53,000
Median Household Income
Approximate; U.S. Census Bureau. See note below.*
Visit the City of Winston website
Green
Just south of Roseburg · along I-5
Known for · Riverside convenience

Sitting just south of Roseburg between the county seat and Winston, Green is a growing residential community that blends country surroundings with quick access to everything Roseburg offers. With the South Umpqua nearby and the convenience of the interstate at its doorstep, Green is a comfortable spot for those who want a little breathing room without straying far from town.

Myrtle Creek
~18 miles south of Roseburg · along I-5
Known for · River-town character

Named for the fragrant myrtle groves that grow along its banks, Myrtle Creek is a classic Umpqua river town with deep roots in the county's mining and timber history. The South Umpqua winds right through it, and Riverbend Park offers a green ribbon of trails, fields, and picnic spots along the water. With a historic downtown and a strong community spirit, Myrtle Creek holds tight to the character that makes small-town Oregon special.

~3,500
Population
~$56,000
Median Household Income
$180K–280K
Median Home Value
Approximate; U.S. Census Bureau. Home value shown as a range; sources vary. See note below.*
Visit the City of Myrtle Creek website
Tri-City
~20 miles south of Roseburg · pop. approx. 3,900*
Known for · Quiet residential living

Just south of Myrtle Creek, Tri-City is a peaceful residential community set among the rolling hills and river valleys of the southern county. It offers an affordable, unhurried lifestyle close to the outdoor recreation of the South Umpqua, with the conveniences of Myrtle Creek and Roseburg both within easy reach.

Canyonville
~24 miles south of Roseburg · pop. approx. 1,900*
Known for · The southern gateway

Where Canyon Creek meets the South Umpqua and the hills begin to rise toward the mountains, Canyonville marks the southern gateway to the valley. It is home to the Seven Feathers Casino Resort, operated by the Cow Creek Band of Umpqua Tribe of Indians, a major regional destination and employer. With a walkable historic core, a proud community, and dramatic canyon scenery all around, Canyonville blends small-town life with a lively sense of place.

~1,900
Population
~$37,000
Median Household Income
~$142,000
Median Home Value
Approximate; U.S. Census Bureau. See note below.*
Visit the City of Canyonville website
Riddle
~28 miles south of Roseburg · near I-5
Known for · Tucked-away tranquility

Set in a quiet valley just off the interstate, Riddle is a small community with a long industrial and mining heritage and a beautiful, hemmed-in setting among the hills of the southern county. It offers a genuinely rural pace of life, close-knit neighbors, and quick access to the South Umpqua and the surrounding forest country.

Toward the Mountains
The communities east of Roseburg along the North Umpqua and Highway 138, on the road to Crater Lake.
Glide
Gateway to the North Umpqua's world-class waters, Glide is famous for the Colliding Rivers, where the Wild and Little Rivers meet head-on, a rare and striking sight. It is a launching point for fishing, hiking, and waterfall country.
Idleyld Park
Deeper into the canyon along Highway 138, Idleyld Park is a rural gateway to the North Umpqua's blue-green pools, hot springs, and cascades, including the beloved Toketee Falls. A haven for anglers and outdoor lovers.
Elkton
To the northwest where the Umpqua bends toward the coast, Elkton is a riverside village known for its wineries, its butterfly pavilion at the community education center, and some of the prettiest river scenery in the county. Visit the City of Elkton website
Out to the Coast
Where the Umpqua meets the Pacific.
Reedsport & Winchester Bay sit at the western edge of Douglas County, where the Umpqua River reaches the sea. This coastal corner is a gateway to the Oregon Dunes National Recreation Area, Salmon Harbor, and miles of shoreline and estuary. Because it is a coastal community with its own distinct character, the area is served more directly by the local coastal chamber, and we're always glad to point residents and visitors their way.

*Community details, population figures, income, and home-value estimates are drawn from public and governmental sources, including the U.S. Census Bureau, Douglas County, Oregon, and the State of Oregon. All figures are approximate averages and may not reflect the most current data; where sources differed, a range is shown. Detailed statistics are only available for larger incorporated communities. For the latest and most accurate data, please refer to the sources listed above.

Make Roseburg Home
From the rolling vineyards of the Umpqua Valley to the timbered slopes of the Cascades, Roseburg is a place shaped by its rivers, its forests, and the people who have called this valley home for generations. The Roseburg Area Chamber of Commerce is here to help you put down roots.
Connect With the Chamber
Roseburg Area Chamber of Commerce · 410 SE Spruce Street · (541) 672-2648
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