Visit the Land of Umpqua

Welcome to the Land of Umpqua

"Roseburg is the heart of the scenic and recreational paradise known as the Land of Umpqua. This land of authentic outdoor adventures and experiences is bordered by picturesque rivers and lush valleys. Roseburg, centrally located in the center of Douglas County, Oregon is known for its 359 miles of streams along the north and south forks of the Umpqua River. The year-round natural beauty of the Land of Umpqua contributes to a quality lifestyle enjoyed by residents and appreciated by guests to our area."

Debbie Fromdahl, President & CEO
Roseburg Area Chamber of Commerce
Click publication to view the digital InUmpqua magazine


Roseburg and Douglas County offers numerous lodging options from national hotel chains to historic bed and breakfast accommodations. RV parks and campgrounds as well as resorts, large and small, dot the landscape throughout Douglas County. Whether your plans are an overnight visit or, better yet, a week-long stay in the scenic Land of Umpqua, we have the lodging to meet your needs and vacation style.


Whether you’re looking for fine dining, a brew pub experience, familiar chain or fast food for the kids Roseburg and the Land of Umpqua has whatever your palate desires. Our local restaurants offer big city flavor in small town settings with atmospheres as welcoming as the top notch cuisines. These destinations are a must for inquisitive foodies. Go, get a hotel room, stay awhile and bring your appetite to enjoy the local restaurants, brew pubs and wineries in Roseburg and the beautiful Land of Umpqua. 


To see a list of restaurants and other dining options Click Here

Visit our Land of Umpqua Facebook page and like us!

Must See & Do

Butterfly Pavilion

Elkton Oregon’s Butterfly Pavilion, come observe Butterfly life and cycle, walk in the park among Oregon trees and shrubs and simply enjoy the gardens.


The Butterfly Pavilion is located at 15850 Highway 38 West in Elkton. From Roseburg travel north on I-5 to exit 136, take Hwy 138 west to Elkton.

Colliding Rivers View Point

As your headed our Highway 138 on the way to your next adventure stop by the Colliding Rivers view point and be amazed as you witness the collision of Little River to the North Umpqua River.


Located just 11 miles east of Roseburg, near Glide, it is the only place in the world where two rivers collide head-on to form one river. Stop in and take pictures or escape down the little trail and jump in the rivers.

Crater Lake

During the summer months take in the picturesque scenes of brilliant blue and turquoise waters at the craters rim, perfect for capturing pictures of this breath taking sight. Summertime activities include hiking, boat tours, trolley tours, ranger guided programs and a number of other activities.


The park is open year-round and the fun isn’t just limited to the summer months. During the winter months enjoy the perfect setting for snowy adventures.

Dean Creek Elk Viewing

On your way to the coast on Highway 38 don’t miss the year-round residence of 60 to 100 Roosevelt elk. Elk are visible almost every day of the year! A main viewing area, with an interpretive kiosk and restrooms, offers visitors the chance to learn about the elk and the site heritage.


Several pull-outs along the highway offer excellent photo opportunities. Dean Creek is also a popular bird watching area, serving as a stop along the coastal migration route.

Diamond Lake

Located in the southern Cascade Mountains with an incredible view of Mt. Thielsen, Diamond Lake is a dream for any outdoors lover. With the beautiful lakes surface covering more than 3,000 acres, the area offers a multitude of water-related sports activities and all the equipment you need.


No matter the time of year there’s always an adventure waiting for you. From fishing to bicycle paths and walking trails, horseback riding, hiking, camping and so much more.

Discovery Garden / Douglas County Master Gardeners

The Discovery Garden is sponsored by the Oregon State University Extension Service and the Douglas County Master Gardeners. Their goal is to provide an educational gardening and teaching facility that all are allowed to visit and enjoy.


The garden is located right before the entrance of River Forks Park.

Douglas County Museum

The Douglas County Museum has been collecting, preserving and exhibiting natural and cultural history items for more than 50 years. Step back in time and experience the many exhibits and displays.


From Animals to the Pioneering Days, Historical photo collections and original artifacts found in the Lane of Umpqua or even a interactive fossil dig pit, there is sure to be something for everyone.

Douglas County Speedway

From Rat Rod drag races to Sprint Cars and NASCAR K&N Pro Series, there’s no shortage of action at the Douglas County Speedway. The stock car racing season at the Speedway runs from May through September. You’ll find racing action almost every weekend with several major west coast events.


Douglas County Speedway is located at the Douglas County Fairgrounds, just off I-5.

Loon Lake

Between Roseburg and the coast you’ll find tranquility at Loon Lake Lodge and RV Resort. Perfect for the family, the lake offers numerous water sports opportunities and rentals, camping sites, cabins, cottages, yurts and the lodge.


Don’t miss the family friendly swimming spot in the Day use area while you soak in the sun and watch the little ones play. Make no mistake when you get warm just hop in the deep blue and calming waters to cool off.

Roseburg Blast Monument and Walking Tour

In the early morning hours of August 7, 1959, Roseburg’s downtown area was rocked by a blast that forever changed the face of the businesses and homes within a 30 block radius.


The explosion, created when a parked truck loaded with dynamite and ammonium nitrate caught fire and left a crater fifty-two feet in diameter and twelve feet deep. Fourteen people died in “The Blast”, as the explosion is commonly known.

Roseburg Cinemas

Don’t miss Family Night at the movies! Roseburg Cinema has 11 screens, stadium seating and a special 21 and over VIP lounge complete with adult beverages and extra leg room and a table.


The cinema always has the most recently released films so whether your having date night or entertaining a group of kids for a birthday, there’s always a movie option for everyone to enjoy.

Seven Feathers Casino & Resort

Seven Feathers Casino & Resort offers a premier destination resort offering a Nevada-style gaming experience. Over 900 Slots, Table Games, Bingo, Keno and a non-smoking Casino area are waiting for your enjoyment!


Seven Feathers has 300 guestrooms, an indoor heated pool, 2 spas, a fitness center, full service Spa and 6 restaurants.

Ten Down Bowling

Ten Down Bowling features 34 of the finest Brunswick synthetic lanes for both casual and league bowlers. A fun family arcade and snacks as well as a connected sports bar & grill has something for everyone in the family.


Splitz Bar & Grill offers dining for all ages, a full bar with locally crafted brews and jumbo screens so you’ll never miss a good game.

Umpqua River Lighthouse

The graceful Umpqua River Lighthouse stands as a sentinel of history above the ever shifting sands of Oregon’s dunes and crashing waves of Winchester Bay. A unique experience allows you to climb the spiral staircase to the top to view the red and white Fresnal lens that kept sailors safe for over a century, or wander through the museum located in the historic former U.S. Coast Guard Station.


While there visit the Oregon Dunes which offer a diversity of environments all coming together in one 40 mile stretch of sand, rivers, ocean and desert landscapes.

VFW Remembrance Wall

Patrick W. Kelley Veterans of Foreign Wars Post 2468 of Roseburg, Oregon is proud to host one of the first QR code driven remembrance walls ever created. Up to 6,000 veterans names and bio information can be placed on the wall on a laser etched plaque.


A smart-phone or tablet can be used to read the QR linking to the website with complete information of each veteran. The wall is located next to the VFW Post 2468 at 1127 NW Walnut St., Roseburg, 541 672-9716.

Whitewater Rafting, Kayaking & Boating

The Umpqua Rivers provide more recreational opportunities than you could even imagine. Local rafting guides can provide exciting river adventures, offering half and full-day outings over Class I, II, III and IV rapids.


Other activities include boating, water skiing, swimming, brilliant waterfalls and natural hot springs. 

Wildlife Safari

Take an exciting drive through the Wildlife Safari as you see exotic animals from around the world roam free on more than 600 acres. Once you’ve driven through the park stop and walk through the safari village and get up close and personal with some amazing animals.


The Wildlife Safari has a multitude of special events throughout the year, including special up close and personal wildlife encounters.

Winchester Dam

The Winchester Dam and Fish Ladder are one of the many things you shouldn’t miss when visiting Roseburg. The Oregon Department of Fish and Wildlife created viewing windows where visitors can observe the different fish species throughout the seasons.


You might see a Steelhead, Chinook Salmon, Coho Salmon, Trout or Lamprey, just to name a few on North Umpqua River. Adult fish can be observed swimming upstream through a fish way. It’s free and fun for the whole family.

Before venturing out for your next fun trip be sure to check ODOT’s trip check for road construction or closures and weather warnings.

Wineries & Breweries

Once considered to be the wine industry’s best kept secret, wines from the Umpqua Valley region have not just grown in popularity and exposure, but in international acclaim for diversity and excellence. Unlike most of Oregon’s wine regions known solely for their Pinot Noir, the Land of Umpqua’s range of growing conditions, soil types and micro-climates has expanded the list of varietals grown by Umpqua Valley wineries beyond most every region in the United States.


While producing exceptional Pinot Noir, the region’s growing list of vintners produce an array of award-winning wines, including: Baco Noir, Cabernet Sauvignon, Chardonnay, Marechal Foch, Tempranillo, Sauvignon Blanc, Gruner Veltiner, Merlot, Malbec, Syrah and Riesling, and so much more. See Wineries

Brew pubs are not necessarily new to Roseburg. What’s new is our growing brewery and cider scene over the Umpqua Valley, but craft beer is making a strong comeback since its first start in the 1800’s when hops became a major crop in the area before Prohibition was enacted. Also growing are the number of special events related to craft brews. And, let’s not forget to mention the quality of our local brews.


Locals and visitors alike are drawn to the blend of good food, unique atmosphere and the wide array of locally crafted beers, ales and brewpubs throughout the Land of Umpqua.

To view the the Roseburg Area Chamber’s InUmpqua magazine Click here

Outdoor Activities

Visitor Guide Request

Individuals residing outside Douglas County wishing to receive a visitor magazine, please fill out the form below.