Chamber Priorities & Objectives
While the chamber’s priorities and objectives are constantly under review to best serve local business, every year in October Roseburg Area Chamber of Commerce leadership conducts a strategic planning session to determine its primary objectives and priorities for the upcoming year and the future. Between October and January chamber staff and volunteer leadership identify the best means to accomplish those priorities. The chamber’s key priorities for 2021 are:
- Advocate for business during Oregon’s 2021 Legislative Session and advance RACC’s 2021-2022 Public Affairs agenda, participate with local, regional and statewide coalitions to oppose anti-business and support pro-business initiatives, with specific focus on short and long-term assistance for business adversely impacted by pandemic shutdowns and for liability protections during and post-COVID.
- Local business “go-to” for information and resources related to the pandemic and post-pandemic recovery. Timely distribution of information to business members via email blasts, social media and website updates. No-cost PPE distribution to area businesses through partnership with the city of Roseburg.
- Create business resource library(ies) for emergencies/catastrophes (i.e. Covid, wildfires) and for general best business practices. Future add: “member-only” access.
- Monitor issues and activities at the local, state and federal government levels. Actively support and oppose issues in order to advance the most pro-business environment possible. Hold regular meetings with elected officials.
- Keep membership informed of government affairs issues, particularly during Oregon’s Legislative Session via newsletter articles, broadcast “Call to Action” emails, membership email blast updates, website “Current News,” and programs/forums, as needed.
- Expanding member outreach and interaction including quarterly “9 at 9″ with members. Increase business visitations and retention activities.
- Meet with local business to survey needs and barriers related to business retention and future potential expansion for our businesses, and to foster family-wage job creation and economic growth. Develop councils, programs and/or work with community partners to address barriers.
- Advocate for effective forest management on public lands to include increased harvest and reforestation, imperative to economic growth, long-term sustainability, and to curtail the significant increase in catastrophic wildfires seen in recent years; and advocate for proper management after a fire or other catastrophic event.
- Promote member businesses products and services through referrals, online member directory and printed directory, advertising opportunities, social media posts, “Shop local” promotion and member brochures on information floor.
- Launch new business councils: Douglas County Lodging Industry Council, Douglas County Manufacturing Industry Council and Douglas County Retail Industry Council, others as needed.
- Programs/events: launch new annual membership meeting/awards event “day,” in a new month, quarterly After Hours, Project Leadership 2021-22, membership meetings/programs with new component in February and merging Economic Forecast in November.
- Promote our community as the best place to live, work and visit through onsite informational displays, online recreation, events and amenities information, statewide distribution of InUmpqua publication and Roseburg/Douglas County map; Land of Umpqua Facebook page and visitors/information center. Provide information to individuals and businesses looking to relocate through online, phone, email, mail and on-site inquiries and mailing of relocation information packets.