Chamber Goals & Objectives
Each year Roseburg Area Chamber of Commerce leadership sets numerous goals and objectives for the organization within each of its strategy/program areas. The general goals and objectives related to it’s economic and business development endeavors for this year include:
- Support industry activities toward effective forest management on public lands to include increased harvest and reforestation which is imperative to economic growth and long-term sustainability, and proper forest management after a fire/catastrophic event; Jordan Cove LNG project; medical training/education campus and other significant economic development endeavors.
- Drive RACC’s new 2019-20 public affairs and political advocacy agenda in support of a more business-friendly state and county, specifically during the state legislative session—support business and economic development endeavors with political action.
- Business needs survey tied to business retention and future potential expansion for our local businesses.
- Work with members and business community partners to foster family-wage job creation and retention/expansion of existing local business.
- Continue “shop local” advocation and promotion; grow business participation especially during holiday season.
- Continue to advocate for implementation of city’s waterfront development plan with primary emphasis on business/commerce/economic development perspective and blending with downtown master plan and main street efforts.
- Visitor services/destination promotions.
The chamber’s government affairs, public affairs and political advocacy goals and priorities for this year include:
- Implement RACC’s 2019-2020 Public Affairs & Legislative Agenda; advocate positions on issues on behalf of Douglas County business Participate with local, regional and statewide coalitions to oppose anti-business and support pro-business initiatives and legislation specifically during 2019 Oregon Legislature. Specific opposition to include cap and trade, protected employee status additions, elimination of small business tax cuts, proposed corporate gross sales taxes and paid family leave, to name a few.
- Monitor issues and activities before local, state and federal government entities. Actively support or oppose issues in pursuit of the most pro-business environment possible; hold regular meetings with elected officials.
- Continue participation in federal court BLM litigation to advocate for increased harvest on public lands.
- Keep membership informed of government affairs issues, particularly during 2019 Oregon Legislative Session via newsletter articles, “Call to Action” broadcast emails, host twice monthly conference calls with state legislative delegation and programs/candidate forums, as needed.
- Support business and economic development activities/endeavors with political action.
- Grow chamber PAC funds.Advocate with agencies and elected officials for: effective forest management on public lands to include increased harvest and reforestation which is imperative to economic growth and long-term sustainability, and proper management after a fire/catastrophic event; Jordan Cove LNG project, medical training/education campus, workforce development/traded-sector training, as needed.
Membership & Business Services
In dedication to its service to chamber members and the local business community, major goals and priorities for 2019 include:
- Launch new chamber website and add social media platforms by third quarter.
- Provide programs, activities, events and networking opportunities to benefit and support our members and business community Provide membership with informational programs relevant to business at membership meeting luncheons, Economic Forecast 2020, Project Leadership Roseburg and conference calls with legislative delegation.
- Provide members with promotional opportunities on website, in chamber InUmpqua publication, Business Perspectives e-newsletter.
- Roseburg/County map and programs/events sponsorship and participation.
- Increase engagement of new members regarding chamber programs, activities and events.
- Promote and refer members and provide them with opportunities to promote their business, products and services.
- Ensure all activities support the chamber’s vision and mission to serve the business community.
- “Shop Local” advocation and promotion.
The chamber fulfilled city contract obligations through the end of 2019, and will continue to serve the hospitality and tourism industry as well as individuals interested in visiting or relocating to our beautiful community:
- Promote Roseburg and the Land of Umpqua as a premier visitor destination through its successful integrated marketing, advertising and branding campaign in large markets via print, broadcast, digital, billboard and social media.
- Expand focus on digital and social media avenues to promote Roseburg and the Land of Umpqua.
- “Go To” for visitor services, visitor destination information and expertise—in person, online, mail-in and phone-in requests, referrals, statewide requests for information and promotional information.
- Production of ¬multiple print promotional materials for local, statewide and national distribution/request fulfillment.
- Continue to evaluate new potential markets and “pivot” as needed.
- Conduct an ROI study related to chambers marketing campaign success by February 2020.