While the chamber’s priorities and objectives are constantly under review to best serve local business, every year Roseburg Area Chamber of Commerce leadership has planning sessions to determine its primary objectives and priorities for the upcoming year and the future. The chamber’s key priorities for 2025 are:

• Advocate for business during Oregon’s 2025 Legislative Session under RACC’s 2025-2026 Public Affairs & Legislative Agenda; provide written or in-person testimony on proposed legislation; and, participate with local, regional and statewide coalitions to oppose anti-business and support pro-business initiatives.
• Promote member businesses products and services through referrals, online member directory and printed directory, social media posts, “Shop local” promotion and member brochures on information  floor.  Provide members  with promotional opportunities through sponsorships, advertising and website corporate banners.
• Continue to expand online business resource libraries with crucial information and information for best general business practices. Add business programs to provide members with best practices information.
• Add chamber staff prioritizing membership growth, member outreach and retention, and increasing member-business visitations.
• Monitor issues and activities at the local, state and federal government levels. Actively support and oppose issues in order to advance the most pro-business environment possible.
• Keep membership informed of government affairs issues, particularly during Oregon’s Legislative Session via newsletter articles, broadcast “Call to Action” emails, membership email blast updates, website “Current News,” and programs/ forums, as needed.
• Host substantive chamber programs/events including annual awards dinner and meeting of the membership, membership meeting lunches, 2024-25 Project Leadership Roseburg (and launch 2025-26 leadership program) and Economic Forecast 2026, and additional programs, as needed. Support our members ribbon cutting and grand opening events.
• Promote our community as a great place to live, work and visit through online information about recreation, events and amenities; statewide distribution of InUmpqua publication and Roseburg/Douglas County map; responding to phone, email and in-person inquiries and via mailing the chamber’s InUmpqua magazine. 
• Provide information to individuals and businesses looking to relocate through online, phone, email, mail and on-site inquiries and mailing of community profile and relocation information.
• Engage in short-term and long-range strategic planning for the organization to ensure continued stable funding, programs and activities aligned with the chamber’s core mission to serve as Douglas County’s lead advocate for business.  
• Advocate for effective forest management on public lands to include increased harvest and reforestation, imperative to economic growth, long-term sustainability, and to curtail the significant increase in catastrophic wildfires seen in recent years; and advocate for proper management after a fire or other catastrophic event.