The chamber’s priorities and objectives are regularly reviewed to best serve local business, and each year Roseburg Area Chamber of Commerce leadership has a planning session to determine its primary objectives and priorities for the upcoming year and the future. Chamber leadership identified two major objectives for 2026-2027, to (1) lead advocacy for the protection and defense of Douglas County businesses and (2) focus on long-term organizational sustainability. RACC’s key priorities for 2026 include:

• Under its 2025-26 Public Affairs & Legislative Agenda the chamber will advocate on behalf of Douglas County business during Oregon’s 2026 Legislative Session. The chamber will provide testimony on proposed legislation and participate with local, regional and statewide coalitions in opposition to anti-business proposals and in support of pro-business initiatives.
• Keep membership informed of government affairs issues, particularly during Oregon’s Legislative Session via newsletter articles, online “Call to Action” and “Current News” updates, “Action Alert” broadcast membership emails, and programs/forums, as needed.
• Promote member businesses products and services through referrals, online member directory and business directory in its online and printed InUmpqua magazine; through social media posts and “Shop local” holiday promotions. RACC will provide members with promotional opportunities through sponsorships, advertising and website corporate banners.
• As staffing resources allow, create and launch new programs and opportunities by fall of 2026 including, Coffee & Commerce—a quarterly professional networking opportunity, industry-specific councils and emerging leaders quarterly gatherings for business-member individuals chamber leadership believes have a future role in RACC leadership positions.
• Continue to expand online business resource libraries with crucial information and information for best general business practices. Add business programs to provide members with best practices information.
• Hire a successor to the chamber’s retiring president and CEO and add chamber staff prioritizing membership growth, member outreach and retention, and increasing member-business visitations.
• Monitor issues and activities at the local, state and federal government levels. Actively support and oppose issues in order to advance the most pro-business environment possible.
• Host chamber programs including annual awards lunch, membership meeting lunches, 2025-26 Project Leadership Roseburg (and launch 2026-27 program) and Economic Forecast 2027, and support our members ribbon cutting and grand opening events.
• Promote our community as a great place to live, work and visit through online information about recreation, events and amenities; statewide distribution of InUmpqua publication and Roseburg/Douglas County map; responding to phone, email and in-person inquiries and via mailing the chamber’s InUmpqua magazine.
• Provide information to individuals and businesses looking to relocate through online, phone, and email inquiries and through mailing of community profile and relocation information.
• Advocate for effective forest management on public lands to include increased harvest and reforestation, imperative to economic growth, long-term sustainability, and to curtail the significant increase in catastrophic wildfires seen in recent years; and advocate for proper management after a fire or other catastrophic event.