While the chamber’s priorities and objectives are constantly under review to best serve local business, every year Roseburg Area Chamber of Commerce leadership has planning sessions to determine its primary objectives and priorities for the upcoming year and the future. The chamber’s key priorities for 2025 are:

• Expand the chamber’s issues and positions in preparation of the 83rd Oregon Legislative Assembly. Advocate for business during Oregon’s 2025 Legislative Session under RACC’s 2025-2026 Public Affairs & Legislative Agenda; provide written or in-person testimony on proposed legislation; and, participate with local, regional and statewide coalitions to oppose anti-business and support pro-business initiatives.
• Keep membership informed of government affairs issues, particularly during Oregon’s Legislative Session via newsletter articles, online “Call to Action” and “Current News” updates, “Action Alert” broadcast membership emails, and programs/forums, as needed.
• Promote member businesses products and services through referrals, online member directory and business directory in its online and printed InUmpqua magazine; through social media posts, “Shop local” holiday promotions and “Shop Chamber & Save” promotions. Additionally, provide members with promotional opportunities through sponsorships, advertising and website corporate banners.
• Launch several new programs and opportunities in the fall of 2025 including, Coffee & Commerce—a quarterly professional networking opportunity; industry-specific councils to support under-served industries in our community; and, an RACC emerging leaders group with quarterly gatherings for business-member individuals chamber leadership determines have a future role in RACC leadership positions.
• Continue to expand online business resource libraries with crucial information and information for best general business practices.  Add business programs to provide members with best practices information.
• Add chamber staff prioritizing membership growth, member outreach and retention–specifically focused on mission/policy-driven members, and increasing member-business visitations.
• Monitor issues and activities at the local, state and federal government levels. Actively support and oppose issues in order to advance the most pro-business environment possible.
• Host chamber programs including annual awards event which will move to a luncheon in 2026; membership meeting lunches, 2025-26 Project Leadership Roseburg and Economic Forecast 2026, and support our members ribbon cutting and grand opening events.
• Promote our community as a great place to live, work and visit through online information about recreation, events and amenities; statewide distribution of InUmpqua publication and Roseburg/Douglas County map; responding to phone, email and in-person inquiries and via mailing the chamber’s InUmpqua magazine.
• Provide information to individuals and businesses looking to relocate through online, phone, and email inquiries and through mailing of community profile and relocation information.
• Advocate for effective forest management on public lands to include increased harvest and reforestation, imperative to economic growth, long-term sustainability, and to curtail the significant increase in catastrophic wildfires seen in recent years; and advocate for proper management after a fire or other catastrophic event.